"Born on 14 March 1942, Serge Lutens has for years been the man behind the international visual identity of numerous beauty brands including Dior and Shiseido.In 1992, he launched Féminité du Bois, the first unisex fragrance. A revolution! Spurred on by this success and by the creation of the Palais Royal-Serge Lutens store, the setting he wanted to give to his perfumes, in 2000 he launched his own brand: Serge Lutens."