"In 1980, the Reminiscence International Diffusion company was born and Reminiscence was able to offer fragrances and jewelry under its own brand name.

Their reputation grew during the 1980s, with additional shops opening in Cannes and Paris. A popular addition to the line has been the Rems—tiny charms to adorn necklaces and bracelets, available in nearly every shape or style.

The business remains in family hands, with the children of the founders, Lilla Amadeo and Sebastien Coste, joining the business in the 21st century. The company's first three fragrances are still in production, and the Patchouli scent's popularity has resulted in several flankers and limited editions over the years."

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