"Nowadays customisation could be a key trend across markets, not simply in fragrance, associated across the world. Folks yearn to wear a creation that speaks to them, that tells others their story or highlights bound characteristics, in scented form. And so, having revolutionised the fragrance industry, Amoroud was the plain next large step forward: an evolution of those personal blends. Taking identical care and consideration, honouring the talent of fragrance mixing and building precious perfumes around a core of one of the foremost dear (and misunderstood) redolent ingredients within the world: oudh."