Bvlgari Perfume has its roots firmly in the jewellery business, and this elegance is continued in the stylish packaging of their wonderful fragrances. International expansion of the brand was undertaken in the 1970s and included Paris, Monte Carlo, Geneva and New York City. Today Bvlgari operates more than 290 stores across the world. The Bvlgari perfume line was founded in the early 1990s in Switzerland, powered by the vision of CEO Francesco Trapani, nephew of Sotirio Voulgaris. They launched their first fragrance, Eau Parfumée au Thé Vert, in 1992.