"Hugo Boss granted its first fragrance license and launched their first perfume in 1985 – the men’s cologne Boss Number One. They kept creating men’s colognes in the following years too. Some of them are Boss Elements and Hugo for Men. In 1997 they already had a fragrance for the ladies too – Hugo for Women. Nowadays, there are about a hundred different Hugo Boss fragrances. They have a huge variety of styles for every occasion and every taste."