"It was a hundred years ago, in 1916, that Carlo Magnani, a man of great refinement and elegance, heir of one of Parma’s aristocratic families, created an unusually fresh and modern fragrance as an expression of his own lifestyle.

Colonia Acqua di Parma was the first real Italian Cologne, a new classic fragrance destined for timeless success. It was the start of a journey that was to earn the brand worldwide recognition, born of loyalty to its roots and consistency with its own DNA."